Silver Sport AG (founded in 1992) was the distributor in Switzerland for several international brands in the field of triathlon, cycling and cross-country skiing. In 2003 the owners decided to build their own brand with the name EROX and Silver Sport AG became Erox AG. The name was protected worldwide as a trademark in 2004. CEO Beat Bühlmann captures the special feature of the innovative
Swiss brand in a nutshell “EROX is a brand created by athletes for athletes. Quality, elegant designs adapted to the needs of ambitious endurance athletes, make Erox a Swiss premium brand. ” The products of Erox are sold by distributors and dealers in several European countries.